Instacart

E-commerceUSA

Instacart visual identity — brand colors, fonts, and logos on BeeFoo.

1 colors · 0 fonts · 1 logos

Visual DNA

A fingerprint of Instacart’s colors, contrast, and vibe — plus brands that feel similar.

Primary color

Instacart Green#43B02A
Style
Modern
Energy
4.2/10
Minimalism
7.8/10
Warmth
0.2/10
Accessibility
AAA7.48:1
Industry
E-commerce
Dominant shape
Rounded
Typography
Geometric Sans

Brand colors

HEX, RGB, HSL, and CMYK ready for production use.

Instacart Green

  • HEX
  • RGB rgb(67, 176, 42)
  • HSL hsl(109, 61%, 43%)
  • CMYK cmyk(62%, 0%, 76%, 31%)

Fonts

Typefaces associated with this brand system.

No fonts recorded yet.

Logos

Primary marks and variants currently available.

Instacart Logo

Instacart Logo

icon · SVG · #43B02A

Compare with

Side-by-side colors, fonts, logos, and brand facts.