SoFi Primary
- HEX
- RGB
rgb(0, 161, 223) - HSL
hsl(197, 100%, 44%) - CMYK
cmyk(100%, 28%, 0%, 13%)
SoFi
SoFi visual identity — brand colors, fonts, and logos on BeeFoo.
1 colors · 0 fonts · 1 logos
Visual DNA
A fingerprint of SoFi’s colors, contrast, and vibe — plus brands that feel similar.
Primary color
SoFi Primary#00A1DF- Style
- Modern
- Energy
- 6.8/10
- Minimalism
- 6.9/10
- Warmth
- 0.4/10
- Accessibility
- AAA7.16:1
- Industry
- Finance
- Dominant shape
- Rounded
- Typography
- Geometric Sans
Visual similarity
Brand colors
HEX, RGB, HSL, and CMYK ready for production use.
Fonts
Typefaces associated with this brand system.
No fonts recorded yet.
Logos
Primary marks and variants currently available.
SoFi Logo
icon · SVG · #00A1DF
Compare with
Side-by-side colors, fonts, logos, and brand facts.
