Wayfair Primary
- HEX
- RGB
rgb(123, 24, 159) - HSL
hsl(284, 74%, 36%) - CMYK
cmyk(23%, 85%, 0%, 38%)
Wayfair
Wayfair visual identity — brand colors, fonts, and logos on BeeFoo.
1 colors · 0 fonts · 1 logos
Visual DNA
A fingerprint of Wayfair’s colors, contrast, and vibe — plus brands that feel similar.
Primary color
Wayfair Primary#7B189F- Style
- Modern
- Energy
- 5.1/10
- Minimalism
- 7.5/10
- Warmth
- 0.3/10
- Accessibility
- AAA8.49:1
- Industry
- E-commerce
- Dominant shape
- Rounded
- Typography
- Geometric Sans
Visual similarity
Brand colors
HEX, RGB, HSL, and CMYK ready for production use.
Fonts
Typefaces associated with this brand system.
No fonts recorded yet.
Logos
Primary marks and variants currently available.
Wayfair Logo
icon · SVG · #7B189F
Compare with
Side-by-side colors, fonts, logos, and brand facts.
